A web site disseminates information and invites audience feedback. From a commercial point of view, a web site can market a company and its products, and provide valuable customer services. The first task in web planning is to list what the company hopes to achieve with its site. Too often a website lacks the focus of a clear purpose and visitors are quickly confused and click away.
It’s an established fact that Internet users today are increasingly impatient and intolerable. A website visitor will not spend their precious time trying to figure out what the site is about (or how it can benefit them). A website with a well defined purpose stands out and a visitor should instantly recognize it without effort.
We work with our clients to clearly defining the purpose of their intending website before its creation. This will ensure that the website is optimized to achieve the required purpose. After all, you can only meet your goals when you know what they are. BACK TO TOP.
Who does the company / organisation want to see the web site? Who else will see it? The target audience helps define the content and design.
When you build a website for your business or organisation, it has to be built so it draws visitors looking specifically for the product or service you provide if the goal is to draw online sales or have someone find out more about your company / organisation if they were referred to you. This requires narrowing down what type of information, features and products your targeted audience would be looking for.
To be found on the Internet by visitors that have the potential of being actual customers, the website needs to contain quality information, keywords and phrases the targeted audience would search for and project a professional appearance. BACK TO TOP.
How will the purpose statement be achieved and the target audience served? You probably want people to visit the site, be interested enough to browse through the site, and to return to the site. A good first content aim is therefore to provide useful information that benefits the reader in some way.
Sites benefit from being easy to navigate with readers quickly being able to find information they want. Draw a navigation overview: a family tree format often works well. BACK TO TOP.
The web is an ideal medium to actively engage a prospective customer. We make sure your website accurately reflects the qualities of your brand. It is essential above all else that a website has an excellent clean design, layout and navigation, because a positive reaction to a website creates the potential to do business.
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Find out which pages should be written first and who is responsible for gathering information. BACK TO TOP.
Once the opening pages of the web site are on-line, tell everyone about them. Here are some techniques for web marketing.